In recent years, the growth of social networks, search engines, web-based applications and many other online platforms leads to the transformation of business models all over the world. Typically, E-Commerce is one of the big trends to catch up with go online behavior from customers. In the context of enterprises are moving on web-based channels to approach customer, Magento, an open source platform for website, nowadays becomes a big name who create an ecosystem in which enterprises can find the full package solutions to go online.
There are many open source platforms, which allows developers download and build up online stores, however most of them need to be customized to become E-Commerce platforms. Magento is created originally with functions of showing and selling products online, conducting transactions and so on. That is the reason why Magento always be a good choice for online retailers. Event when using a Magento website, retailers still need to install third-party Magento Module, Magento 2 Module to improve usage, functions and user experience. Then the website is not only an online store, but also a business solution.
After years, Magento’s stakeholders create an ecosystem which covers most areas of online business. Therefore, many developers add Magento to the list of skills and Magento web development services becomes a significant task of enterprises who want to expand or start their business online. In spite of the same platform, Magento websites are different due to the different of company sizes, sales circles, or business models, results in the particular requirements for developer to build website on the platform. With a lot of competitors on the market and most of them use custom Magento websites, retailers need a good preparation in website development to optimize working process and strengthen competitive advantages to stand out in the competition.
In order to review the power of Magento briefly, here are five elements for a web designer to suggest this platform to their customer:
Integration: Magento can be integrated with many third-party sites and platform including SalesForce, Google, Facebook, all major payment gateways like Paypal, or many shipping and customer care services.
Tools and features: There are some particular tools such as search engine optimization, recognizing international currency, update currency rates online, digital marketing features, abandonment rate optimization, affiliate program support and many others, they prove that Magento is a feature-rich platform for E-Commerce.
Multiple stores running: Magento website doesn’t limit user to open multi-stores, one single backend has capability to run many stores with all data can be accessed by one panel. Magento users can properly and efficiently manage their diverse stock using this extension.
Customization: As mentioned above, the platform allows developer to fully customize the website from default templates. Merchants can create unique stores with typical designs and backup magento
Innovation: New features, designs and bug fixes are regularly updated day by day not only from Magento Commerce but also Magento web Community. The platform will never be out of date with non-stop improvements, support and guideline are always available.
In 2016, Magento Commerce launched Magento Enterprise Cloud Edition. As a platform-as-a-service environment, MECE offered merchants agility to control rapid changes, innovative deployment and stronger scalability. A flexible and high performance E-commerce platform now has all the benefits of modern cloud computing would enhance productivity with lower cost, while fully customization and security are still guaranteed. By running on Amazon Web Services Cloud, Magento Enterprise Cloud Edition is a combination between an innovative E-Commerce solutions and a leading hosting and managed services infrastructure. Moreover, enterprises may find it easier to get access and conduct their business on Magento because the installation, fix cost and maintenance would be reduced. As a leader in providing open omnichannel to retailer, now Magento Commerce is trusted by over 250,000 business worldwide and about 30% of their client already host on cloud. Magento launched Marketplace.com which is the largerst platform providing Magento Extensions such as: Magento 2 Gift Card, Magento Facebook, Magento 2 Social Login